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Elektra Records Signs Indian Star Prateek Kuhad

today10/07/2020 2

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Indian singer-songwriter Prateek Kuhad has announced his signing to Elektra Records. The news is heralded by the re-release of Kuhad’s 2018 breakthrough EP cold / mess, which is available now on all streaming platforms and is accompanied by a visual for the EP’s title track.

Hailed by Rolling Stone India as “one of the country’s leading singer-songwriters,” Prateek Kuhad has gained international popularity in recent years, writing and performing in both Hindi and English and garnering several accolades and honors around the globe. The singer-songwriter has been described as “Simon and Garfunkel by way of Damian Rice,” and has racked up critical praise from NPRVultureBillboard, and former President Barack Obama, who featured “cold / mess” on his 2019 Songs of the Year playlist.

Growing up in the small city of Jaipur, India, Kuhad’s childhood listening diet consisted primarily of the Indian pop and Bollywood soundtracks that filled the local radio dial, as well as his parents’ CD collection, which contained only limited Western music. A move to New York City for college opened Prateek’s eyes to a new world of music, discovering Elliott Smith and inspiring him to seriously pursue his musical ambitions. While Kuhad has long been a household name in his native country (he became one of Spotify India’s most-streamed artists when the service launched there and the cold/mess EP debuted at #1), 2019 proved to be his breakout year in North America, with a star-making turn at SXSW and a cross-country headline run that culminated with three sold out shows in New York City.

Prateek’s debut album In Tokens and Charms was an instant hit – earning the artist an MTV Europe Music Award, Indie Album of the Year honors from iTunes, and the title of Best Pop Artist at the Radio City Freedom Awards. The album’s opening track, “Oh Love,” captured first place in the prestigious International Songwriting Competition, which previously helped launch artists like Gotye and Passenger to global audiences. Kuhad has sold out auditorium and amphitheater dates across India, landed arena support slots with the likes of Alt-J and Mike Posner, and traveled the world for headline and festival performances in the US, UK, Australia, Singapore, Canada, and France – wrapping 2019 with a 30 date tour across 8 countries and 3 continents and closing out the run with a 9000 capacity show in New Delhi.

The post Elektra Records Signs Indian Star Prateek Kuhad appeared first on Music Connection Magazine.

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Written by: Music Connection

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